Water Conservation and Sustainability Remain Top Concerns for Indian Consumers
Nov 19, 2024
New Delhi [India], November 19: Ecolab, a global leader in water solutions and sustainability services, has released new findings from its 2024 Ecolab Watermark⢠Study, highlighting the growing concerns of Indian consumers around water conservation and sustainability. According to the study, India is making significant progress in water conservation, with 76% of consumers recognising the government's efforts and 78% acknowledging business initiatives toward sustainability. The study also reveals a significant shift in consumer behaviour. However, there is rising consumer expectation for industries, particularly in manufacturing and food & beverage, to take further action to reduce water usage.